What are top executives doing to get your message out?

Posted on: June 29, 2011
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I have recently presented to a few groups of top executives on the vital topic of database target marketing. While I witnessed a few nodding heads of agreement,  most were yawning or didn’t understand the topic. As many of you know my presentations rarely let anyone sleep, so I am going to interpret the actions of the others as not recognizing the value of this critical topic. We live in a highly active cross-media world that demands relevant messaging to recipients. If CMO’s, CEO’s or anyone else in those ranks don’t recognize the value of this changing dynamic they should be retired. Business is tough today and progressive thinking is demanded of top executives.

What are your top executives doing to get your relevant message out?

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