Graph Expo

Posted on: August 17, 2011
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Graph Expo is only three weeks away. If you really want to be a viable player in this rapidly changing marketplace this is a must attend event. All the major vendors will be displaying there latest wares and the educational programs provide neutral learning on a varied scope of topics

What are top executives doing to get your message out?

Posted on: June 29, 2011
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I have recently presented to a few groups of top executives on the vital topic of database target marketing. While I witnessed a few nodding heads of agreement,  most were yawning or didn’t understand the topic. As many of you know my presentations rarely let anyone sleep, so I am going to interpret the actions of the others as not recognizing the value of this critical topic. We live in a highly active cross-media world that demands relevant messaging to recipients. If CMO’s, CEO’s or anyone else in those ranks don’t recognize the value of this changing dynamic they should be retired. Business is tough today and progressive thinking is demanded of top executives.

What are your top executives doing to get your relevant message out?

Tagline Imagery

Posted on: June 7, 2011
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Tag lines are a major component in any rebranding effort. Taglines should have a high recall value, that target audiences tend to remember, for instance, Coke “It’s the real thing” is remembered fondly to this day; Budweiser, “This Bud’s for You;” Nike’s ” Just do it”, Volkswagen’s ” Drivers wanted” are a few of the more memorable  catchy old taglines that managed to create the right buzz at the time. They, however, have all been replaced. Taglines to be effective must maintain relevance. Taglines should give an insight into the company’s philosophy, services and offerings. A good tagline is related to the product/company’s promise and can help reinforce and educate the potential customer about the company.  Take a look at Xerox, their old line “ The Document Company” was replaced by “Ready for Real Business”; due to their changing business model. It captures the essence of what this old copier company is now all about.

Share with us some taglines that your company is using that is resonating in the marketplace.